We’re proud to announce that TreadTracker has signed a new extension to continue as the principal home shirt sponsor of Blackpool Football Club. After a successful season both on and off the pitch, this renewed partnership reflects our shared ambition, growth, and commitment to excellence.
A Year of Growth and Innovation
This past year has been one of real progress. For TreadTracker, 2024/25 has marked a turning point as we prepare to launch Version 2 of our app—packed with powerful new features, improved user experience, and expanded capabilities for tyre professionals across the UK. The response from the industry has been overwhelmingly positive, and we’re excited to bring our next-gen solution to market later this year.
On-the-Pitch Progress
On the pitch, Blackpool FC has shown true determination and quality under the leadership of Head Coach Steve Bruce. With a solid foundation built over the last 12 months, the team is primed to push forward into the 2025/26 season with renewed focus and belief. We’ve seen promising performances, rising talent, and a growing connection with the fans—everything you’d want from a club with its sights firmly set on the future.
Words from TreadTracker Owner Steve Richardson
On this extension, TreadTracker Owner Steve Richardson said:
“As a lifelong supporter of Blackpool Football Club, I’m absolutely delighted to extend our principal home shirt sponsorship.
“Blackpool FC is at the heart of the local community, and it means so much to be part of something that has brought pride and passion to so many. I’m incredibly proud to build a business like TreadTracker that’s now woven into the rich heritage of this fantastic Club.
“Having met with Simon recently, I have been really impressed with the upcoming plans for the Club – both on and off the field. I’m excited to be part of what’s to come here and look forward to future collaboration in the near future.”
Statement from Martin Booker, Head of Sponsorship
Martin Booker, Head of Sponsorship and Partnerships said:
“We are delighted to continue the association with TreadTracker as our Principal Sponsor for the next season.
“Not only is Steve a Blackpool fan he is an innovator in business and he clearly sees the value in partnering with the Club to raise the profile of his business.
“This sponsorship also gives us some fantastic commitment to the Club and will hopefully give other businesses the confidence to follow suit in what Blackpool FC can offer commercial partners.
“The levels of exposure we have seen from the sponsorship across all forms of media in our first season have clearly demonstrated the front of shirt sponsorship has elevated the TreadTracker brand across the UK and across the world, with some fantastic numbers coming from TV audiences from all over the globe.
“This development will also allow us to launch the new shirt to our supporters way ahead of time, which we know they have been wanting for some time. They will be able to wear it with pride for the summer months and beyond in what we hope will be a successful 2025/26 season.”
Supporting the Community
As part of our partnership, TreadTracker has proudly donated matchday tickets to local charities and community organisations for every home game this past season—helping more fans experience the magic of Bloomfield Road. And we’re just getting started. Watch this space for more community giveaways, initiatives, and support programs as part of our renewed deal.
A Shared Journey Ahead
Our continued sponsorship of Blackpool FC is about more than a logo on a shirt. It’s a partnership built on shared values: drive, innovation, and a deep connection to the communities we serve. As we look ahead, TreadTracker is thrilled to remain part of the journey, supporting the Seasiders every step of the way.
Here’s to another exciting chapter—on the road, and on the pitch.
#UTMP | #Treadtracker
