Blackpool Football Club is proud to announce TreadTracker.com as the new Principal Front of Shirt Sponsor for the 2024/25 season. This exciting partnership will see the TreadTracker logo displayed prominently on all first-team home shirts, underscoring a commitment to excellence, innovation, and community engagement.
A New Era of Sponsorship
TreadTracker.com, a groundbreaking venture by successful local businessman Steve Richardson, is set to revolutionize the way commercial vehicle fleet organizations manage tyre inspections and compliance. Utilizing state-of-the-art app-based technology, TreadTracker offers efficient capture and storage of on-site tyre inspection data, providing businesses with advanced capabilities for comprehensive reporting and streamlined fleet management.
Richardson, a lifelong Blackpool supporter, has a history of success in the commercial automotive sector with companies like Direct Tyre Management and NRG Fleet Services. His deep-rooted connection to the club and the local community makes this partnership especially meaningful.
A Community-Centric Collaboration
On announcing the partnership, Steve Richardson shared his enthusiasm:
“We are absolutely delighted to be the main shirt sponsor for Blackpool FC’s home kit for the 2024/25 season.”
“As someone who was brought up in Blackpool, this partnership holds a special place in my heart. Our company is deeply rooted in the community, and we are committed to supporting and giving back to the place that shaped us. This sponsorship is not just a business venture, it’s a celebration of our shared passion for the town and its beloved football club.”
Richardson emphasized the importance of community ties and the shared passion for both Blackpool and its cherished football club. The collaboration is more than just a business venture; it’s a celebration of shared values and a testament to TreadTracker’s commitment to giving back to the community that shaped it.
Bringing the TreadTracker Brand to Bloomfield Road
In addition to the prominent shirt sponsorship, the TreadTracker brand will be visible throughout Bloomfield Road Stadium. Fans will see the company’s logo on pitch-side LED screens and static boards, ensuring maximum visibility and engagement during matches. This strategic placement not only highlights TreadTracker’s support for local sports but also aligns with its mission to reach a broader audience through innovative partnerships.
The new home strip, featuring the TreadTracker.com logo, is set to debut in the pre-season fixture against Sunderland on Saturday, July 27. The entire squad will wear the kit proudly throughout the 2024/25 campaign.
Supporting Local Business and Sports
Martin Booker, Blackpool FC’s Commercial Manager, expressed his excitement for the collaboration:
“We’re delighted to welcome TreadTracker.com as Principal Sponsor for the home kit for the 2024/25 season.”
“It’s yet another local business that wants to invest in the Club and develop their brand presence across the UK. Steve and his family are longstanding Blackpool supporters who we know well as both season ticket holders and more recently boxholders. They have successfully developed businesses in the automotive industry from a Blackpool base and have an underlying passion for the town and football club. That is exactly the type of business the Club wishes to be associated with.”
“We are excited to work with Steve and his team to launch this new business venture in the commercial vehicle fleet sector and the front of shirt sponsorship will give the new TreadTracker.com brand some high-profile exposure on a local, regional, and national scale for the upcoming season.”
A Bright Future Ahead
The partnership between Blackpool FC and TreadTracker.com promises a fantastic season ahead, with opportunities to strengthen community ties and enhance brand presence both locally and nationally. Through this collaboration, TreadTracker aims to establish itself as the leading provider of tyre management and compliance software for businesses and consumers alike.
As Blackpool FC and TreadTracker.com embark on this exciting journey together, fans can look forward to a thrilling season that celebrates innovation, community, and a shared love for the game. Whether on the pitch or in the community, TreadTracker and Blackpool FC are united in their commitment to excellence and success.
