TreadTracker.com x Blackpool FC
Proud Sponsor of Blackpool FC
TreadTracker is proud to extend its partnership as Blackpool FC’s Principal Home Shirt Sponsor for the 2025/26 season. Our logo will continue to take pride of place on the home shirt—reflecting our long-term commitment to the Club, its supporters, and the wider community. Together, we’re driving innovation on and off the pitch.
TreadTracker Confirmed As Club’s Principal Home Shirt Sponsor
Blackpool Football Club is delighted to confirm that TreadTracker has extended its role as Principal Home Shirt Sponsor for the 2025/26 season.
Recently acquired in 2026 by local Blackpool business Direct Tyre Management, TreadTracker uses app-based technology to support commercial vehicle fleet organisations. By enabling the efficient capture and secure storage of on-site tyre inspection data, TreadTracker is transforming how fleet inspection information is managed and reported—streamlining compliance, boosting uptime, and improving decision-making across fleets.
The 2025/26 home shirt will once again feature the TreadTracker logo proudly on the front, continuing a partnership that celebrates innovation, community, and shared ambition.
DTM / TreadTracker & Blackpool FC Sponsorship Statement:
“At DTM, a Blackpool-based business, we’re delighted to be a principal home shirt sponsor of Blackpool FC. This club sits at the heart of our community, and it means a great deal to be involved. We’re especially proud of TreadTracker’s sponsorship and, after meeting with the club, we’ve been hugely impressed by plans on and off the pitch. It’s a pleasure to be part of what comes next for both Blackpool FC and the town, and we look forward to exploring further opportunities to collaborate in the future.“
Martin Booker, Head of Sponsorship and Partnerships said:
“We are delighted to continue the association with Treadtacker as our Principal Sponsor for next season.”
“The levels of exposure we have seen from the sponsorship across all forms of media in our first season together has clearly demonstrated the front of shirt sponsorship has elevated the TreadTracker brand within the UK and across the world. This will hopefully give other businesses the confidence to follow suit in what Blackpool FC can offer commercial partners.”
Throwback: TreadTracker × Blackpool FC 2024/25 Kit Reveal
A look back at 2024/25, when TreadTracker first appeared on the front of Blackpool FC’s home shirt. Launched as an innovative tyre inspection platform, TreadTracker introduced its app-based solution for capturing and storing on-site tyre inspection data—helping commercial vehicle fleets improve compliance, visibility and decision-making. That debut season established a strong connection between TreadTracker and Blackpool FC, a partnership that continued into the 2025/26 season and remains an important part of the brand’s story.
A New Era of Sponsorship
Back in 2024/25, TreadTracker began its journey as Blackpool FC’s Principal Home Shirt Sponsor, with our logo proudly on the front of the first-team home shirts—a season that underscored our commitment to excellence, community, and the Club we love.
Always looking forward
Expanding our reach
By aligning with a prominent football club like Blackpool FC, TreadTracker leverages the power of sports marketing to connect with fans and potential customers worldwide. This partnership supports our ambition to become the go-to solution for tyre management and compliance, enhancing our brand visibility and establishing a strong market presence.
At TreadTracker, we believe in pushing boundaries and setting new standards in the tyre industry. Our sponsorship of Blackpool FC reflects our commitment to innovation and excellence, as we bring cutting-edge technology to tyre management. We are proud to support the club and its passionate fan base, contributing to the vibrant community of Blackpool.
Global Reach
Enhanced Visibility
Innovative Partnership
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Driving forward
together
Our partnership with Blackpool FC represents more than just a sponsorship. It embodies our shared values of teamwork, dedication, and striving for excellence. Just as Blackpool FC players give their all on the pitch, TreadTracker is committed to delivering top-tier tyre management solutions that keep fleets running smoothly and efficiently.
